Accueil » Maroc, Poste

Altadis: Consumer Analyst

25 novembre 2010 542 consultations 0 commentaire

PURPOSE STATEMENT

To proactively deliver consumer insight and recommendations in order to shape current and future brand strategy

PRINCIPAL RESPONSIBILITIES

  • Monitoring all major factors affecting tobacco consumers such as consumer trends, competitor activity, product development and brand performance.
  • Thorough understanding and segmentation of tobacco market consumers
  • Identify commercial opportunities for brand development and optimum brand performance
  • The tracking and analysis of brand performance and brand health
  • Communication and presentation of key brand/consumer insights and recommendations to the business
  • Understanding of brand flows and switching data
  • Support the Brand Marketing Team in the brand and portfolio planning process
  • The defining of consumer research needs

PERSONAL SKILLS:

  • Strong analytical, numeric and literacy skills.
  • An enquiring mind and strategic outlook
  • A consumer centric approach
  • Ability to synthesize information from a wide range of sources into conclusive insight
  • Excellent relationship building skills
  • Ability to communicate confidently and with credibility at all levels
  • Advanced presentation skills, both in terms of compilation and delivery.
  • A proactive approach with the ability to identify and prioritize commercial opportunities effectively
  • High levels of organization and accuracy

KNOWLEDGE & EXPERIENCE:

  • Bac+4/5 in Marketing or Business Studies
  • Experience of informing decision makers and developing market strategy
  • Preferably experience of more than one sales and marketing function
  • Rounded understanding of the tobacco industry

WORKING RELATIONSHIPS:

  • Internal: Brand & Trade Marketing, Sales, Distribution Centres, Senior Management Team
  • Counterparts in other ITG markets

CONTACT

Ilham.SOUFI@altadis.com (Ref. AMGE Jobs)

Qualifier : (1 votes)
Loading...Loading...

Laissez vos commentaires !

Ajoutez votre commentaire si dessous, ou le trackback de votre propre site. Vous pouvez aussi vous abonner aux commentaires via RSS.